design, strategy, impact

Smart Business Design & Strategic
Authentic Marketing

for small business owners with big goals and huge hearts.

🚀 Want an online course that sells while you sleep?
Personalised strategy + support for online course creators to attract, nurture, and convert leads into long term customers and community—without the tech overwhelm.

When you're authentic,
there is no competition.

🎯 Cut through the Digital Chaos

with bespoke support, authentic marketing, creative strategy and technical expertise.

The goal?
That your website authentically represents you with at least one efficient, profitable customer purchasing journey—on repeat.
Hello! Salut! Hej!
I'm Heidi—your Digital Swiss Army Knife
Strategic Creative Director & Technical Builder.

I believe that every business owner deserves a website that works as hard as they do!

My mission is to empower you to focus on what you do best, while I streamline your digital ecosystem. Whether it's resetting your website to create a clear, engaging customer journey or building an automated sales funnel that works 24/7, I use my time to deliver results—so you can attract the right customers, nurture lasting relationships, and grow your business sustainably.

With over a decade of professional experience in marketing, graphic design, copywriting, and technical website and landing page building, I bring a holistic approach that matches authenticity with strategy; integrity with profitability.

⚡What makes working with Heidi different?

💡 When You’re Authentic, There’s No Competition
You have a unique message, mission, and expertise—my job is to help you shine so the right customers are magnetically drawn to you.
🤝 1-on-1 High-Level Service
A fully personalized strategy with high-touch support, customized to your business and goals.
🛠 Build From Where You Are
Tech can be overwhelming. Let’s simplify, use what you have, and build only what moves the needle.

🎯A Website That Works As Hard As You 

Stop getting ripped off with bells and whistles that you don't need and cut through the chaos of tech, design, and marketing—get expert, specialised support today.

🛑 Do you want to STOP wasting...

your money on digital bells and whistles that you don't need & don't move the needle?
your time on being an amateur website designer and meta advertiser?

👑 When really you're AN EXPERT 

who wants to DO MORE of what you do best
& get more customers and more sales while you sleep.

🤝 1-on-1 High-Level Service

How about a fully customised-to-you digital strategy and high-touch support customized to your business and goals?

Strategic Authentic Marketing

Personalised Sales Strategy

From personalized sales strategies to advanced automations, I focus on authentic marketing that resonates with your people and drives growth.

We’ll simplify your brand voice, streamline your funnel, and connect with the right audience—no fluff, no wasted resources. Think high-impact campaigns and measurable results.




Smart Business Design

A website that works for you

Clients are often frustrated with their websites because they feel disjointed, overly complex, and inefficient. Many wrestle with a maze of digital tools that create a confusing customer journey—leaving you overwhelmed and missing out on conversions.

Let's build your ultimate business rep—a website that offers a clear, engaging path for visitors to become loyal customers.


Bespoke

Technical Support 

Cut through Digital Chaos

Tech overwhelm? Not on my watch. I provide tailored technical solutions to cut through the digital chaos—integrating the right tools so that your online ecosystem runs smoothly.


It’s all about giving you the freedom to focus on what you do best while I handle the back-end details and any technical hiccups along the way.


💡 Grow From Where You Are

How about a step-by-step strategy and high-touch support customized to your business and goals?
I offer two packages which can be customized to your needs and goals:

1. Sell While You Sleep

Automated sales funnel to Generate revenue From Online Course

For course creators who need a complete, automated digital ecosystem. Over a 7-month commitment, we’ll build a powerful sales funnel and digital experience that works 24/7—turning your expertise into a steady profitable, sustainable revenue stream.


  • An automated system that sells your course, even while you sleep
  • A fully integrated website, email marketing and social ecosystem that nurtures leads, converts them into customers, and fosters long-term loyalty.
  • Data-driven insights to fine-tune your strategy for sustained growth and ROI.

2. Website Reset

Refresh Your Digital success with an authentic, Conversion-Focused Website

Is your current website disjointed, outdated, or failing to convert visitors into loyal customers? The Website Reset package is designed to give your online presence a complete overhaul—streamlining functionality, sharpening your message, and creating an engaging customer journey that drives results.


  • A website that authentically represents your brand and resonates with your people
  • Zero waste on time, tech and resources 
  • A website that does what you want it to do 

Let's focus on what moves the needle.

✍🏼 A note from My Clients

From Overwhelmed to Launching My First Course

I joined Heidi’s program looking for broader support and ended up launching my first course. She helped me see the big picture, tackle FB Ads without fear, and stay on track during a huge personal and professional transition. The one-on-one mentoring was amazing—Heidi’s support has been absolutely transformative!

Dr Allegra Hart

The Structure and Focus I Needed to Move Forward

Working with Heidi gave me the structure and focus I needed to move my business forward daily. She was right there when I struggled with landing page design, offering the perfect solution. The private mentoring calls were jam-packed with insights, and her monthly card readings added a special spark of inspiration along the way.

Chrissie S

Gaining Momentum, Building a Membership, and Finding Clarity

I wanted to keep my momentum going after a previous challenge, and Heidi’s guidance was exactly what I needed. Her sales page critiques, accountability check-ins, and big-picture vision helped me piece together my membership program. The private calls were incredibly supportive, and her monthly card readings gave me that extra dose of clarity to keep moving forward.

Stella Seaspirit

Alexandra Smith, 28 years

📈 Get expert, specialised support today

I help course creators design high-converting websites, automate sales, and grow their audience with ease.
✔ Build an online course that attracts the right people
✔ Set up automated funnels that sell for you
✔ Design a website that works as hard as you do!
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